How To Start An Online Business?
Interested in starting an online business but not quite sure where and how to get started? Starting an online business now is much easier than it was before, thanks to improving technology that keeps on providing excellent tools to help you start making money with your ideas online.
This article will discuss how you can get started whether you are just looking for a new source of income that you can easily do with your ideas with your web presence or whether you are only looking to make some extra cash alongside your monthly income. Without further ado, let’s discuss the way to go about starting and running a successful online business.
Step 1 – Know the Market that fits your idea
This is the first thing you need to consider when starting an online business. It is however something a lot of people looking to start a business overlook. Instead of knowing the market, their business will fall under, they quickly start looking for the products they would sell.
The best way to do this is to make research on what people need but are not getting. Here are a few ways to do it:
- Do keyword research so you can know what people are searching for but aren’t getting enough solution to
- Research your competitors either by visiting their websites or simply making a purchase from them to see how they provide their services to the people that need them
- Partner up with an expert at the business so you can become familiar with the market especially if you know it is a profitable business but you are not familiar with it. You could also pay them to teach you rather than partner up with them
The key thing to note here is that the better you know your market, the better you are positioned to provide and offer people the right service and product they need.
Step 2 – Create and Register a Domain Name for your business
After deciding on your niche, you need to register your business’s domain name. The domain name is the internet address people will need to visit your website. Many companies register domain names although you have to pay to get yours.
Once you create a domain name, you can then register it with domain registrars like NameCheap.com or GoDaddy.com
Step 3 – Look For A Web Host
The only way to make your website available on the internet when someone searches for the address is if it is hosted on a server. Different companies let you rent space on their servers and some even let you register a domain name while at it.
RECOMMENDED: Hostinger Web Hosting – they offer you a free domain name once you purchase a hosting account.
One important thing to note while making your website is that it is usually best to register your domain name with the same company that is hosting your website.
Step 4 – Design your website
While this might sound difficult, it isn’t. There are two ways to go about it. You either:
- Create and design your website yourself; in which case, it will take some time to perfect the website unless you have created one before
- Hire a website designer to do it for you. This is by far the easiest way to design your website.
NOTE: You do not necessarily have to create your website yourself from scratch. There are free website building tools offered by credible web hosting companies that you can use.
You can also use WordPress as it already has custom templates that you can select and follow. If you want something more premium, you can use a program like Adobe’s Dreamweaver to create your website although you will need to learn how to use it through manuals provided by Adobe on their website.
Step 5 – Create a checkout page for payment and Drive traffic to your website
This is the last major step to take in starting an online business. You need to ensure your website can accept payment to make it easier for people to patronize your business. Two important online payment options you can add to your website include:
As soon as you do all this, all that is needed is for you to drive traffic to your website. This is very critical to the success of your business as the more people know and visit your website, the higher the chance of them making a purchase. There are different ways to drive traffic to your website. They include:
- Direct Mailing
- Carrying out online advertising via Facebook ads, Google PPC, etc
- Email marketing
- Listing your website on related major blog directories
- Registering your website on internet search engines
While there are other steps you can take while starting an online business, none of them are as important as the ones mentioned above. The truth is, you can easily learn other ways to drive your business forward but the new knowledge you learn will only work after you have successfully created an online presence for your business. And If the article was useful to you, share it on social media.