Top 10 Highest Paid YouTube Stars Of 2020
#2 Mr. Beast (Jimmy Donaldson) – $24 million
Donaldson is YouTube’s biggest new star, good enough for almost 50 million subscribers—his ultimate goal: doubling that—and 3 billion views over the last year. His videos are a mix of stunts and humor: In the last 12 months, the dude has frozen himself in ice, gone around a Ferris wheel 1,000 times and constructed the largest Lego tower ever. Donaldson’s YouTube channel helps him market his merchandise line—he and the cast in his videos all don it—and is popular among brands such as Microsoft, Electronic Arts and Honey, the coupon app.
#1 Ryan Kaji – $29.5 Million
The nine-year-old star is flying high—literally. This November he became the first YouTuber featured in the Macy’s Thanksgiving Day Parade with a float based on his superhero alter ego.
It was a marketing ploy as much as it was a thrilling moment for the kids who tune into Kaji’s videos of DIY science experiments, family storytime and reviews of new toys. That’s just the start: The bulk of his business comes from licensing deals for more than 5,000 Ryan’s World products—everything from bedroom decor and action figures to masks and walkie talkies.